‘India positioned to lead Amazon’s fastest-growing business’: CEO Andy Jassy outlines 300-city quick-commerce push

India has become a major growth engine for Amazon’s quick-commerce push, with Amazon CEO Andy Jassy saying the country is now home to the company’s fastest-growing ecommerce business unit.

Jassy highlighted the rapid expansion of Amazon’s ‘Amazon Now’ service after visiting a micro-fulfillment center in Mumbai, where the company is building its model around delivering daily essentials within minutes of an order being placed.

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The micro-fulfillment centers are designed to quickly process and dispatch essential products such as groceries, shampoo, baby products and household items, allowing customers to receive deliveries in minutes.

“Great to be in India and visit an Amazon Now micro-fulfillment center in one of the busiest areas of Mumbai,” Jassy said. “The things you need quickly — groceries, shampoo, baby products, and more — get picked and delivered just minutes after ordered,” he added.

According to Jassy, customer adoption has been strong, particularly among Prime members. He said members who start using the service significantly increase their shopping frequency.

“Customers are loving it… Prime members triple their shopping frequency once they start using it, and we’ve seen orders double every quarter since launch,” he mentioned.

Amazon plans wider India expansion

Jassy said Amazon Now has emerged as the company’s fastest-growing ecommerce segment in India and that the company aims to expand the service to more than 300 cities.

The expansion is part of Amazon’s broader plan to create India’s largest delivery-in-minutes network.

He added that the operational experience and innovations developed through India’s quick-commerce model are also helping Amazon scale similar services in the United States and other global markets.

Jassy points to India’s future potential

Expressing confidence in Amazon’s India journey, Jassy said the company’s growth in the country is still in an early phase.

He credited teams, associates and partners for building the business and said there remains significant scope for further expansion in the Indian market.